![]() We’re always skeptical of a make-up product that claims to improve your skin health as you wear it, but Charlotte Tilbury never shies away from ambitious assertions, and has undertaken clinical trials to back these results up. With Kate Moss being the face of the new foundation, it’s clear the brand is going big for 2022. ![]() After spotting a gap in the market for a medium coverage option that features skincare benefits, the brand created “beautiful skin” (£34, ), a foundation that claims to deliver a hydrated, plumper smoother and brighter complexion, all while providing 16-hour wear. Margaux Caron, a global beauty analyst at Mintel, agrees, arguing that “the core of the acceleration of hybrid makeup products is made of deeply-rooted trends that have only been accelerated by the COVID-19 crisis, and are thus now established trends that will remain true after the pandemic has abated.”įorever ahead of the curve, Charlotte Tilbury is tapping into this ongoing trend with its latest foundation formula that was three years in the making. Our continued focus on health and wellbeing paired with lifestyle changes has seeped into our cosmetic interests, as brands move away from heavy coverage products in favour of lighter, hybrid formulas that deliver skincare benefits as well as the perfect make-up finish. As with everything post-March 2020, the ongoing pandemic has caused serious shifts to our beauty routines, namely a desire for a pared back, minimalist aesthetic that blurs the lines between make-up and skincare.
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